SEMA Show 2025: The RV Aftermarket is Speaking. Here's What It Said.

If you’ve never been to the SEMA Show in Las Vegas, it’s hard to describe the sensory overload. It’s a city within a city, dedicated to everything with an engine. For our team at the RVGUARD booth (#70709), the mission was simple: listen. Beyond the roar of custom exhausts, we were tuning into the quieter, more pragmatic conversations happening in the growing RV corner of the show.

What we heard—and saw—wasn’t about the flashiest new gadget. It was a clear, consistent story about reliability, convenience, and the real-world challenges of RV ownership. The products on our shelves, and the questions attendees asked about them, painted a vivid picture of where the market is right now.

Here’s our dispatch from the front lines of SEMA 2025.

The Unshakeable Foundation: Repair & Maintenance is the Bedrock

Walk to the front of our booth, and you’d see a stack of RUGUARD Portable Toilets and a prominent display for a 36-gallon Tote Tank. This wasn’t glamorous, but it was magnetic. The professionals—the guys and gals who run RV service centers—gravitated right here.

Their focus was on products that solve daily, unavoidable problems. A portable toilet isn’t an upgrade; it’s a necessity. A tote tank is an essential tool for waste management. This demand highlights the massive, steady repair and maintenance sector driven by an ever-growing RV fleet. Owners need to keep their rigs on the road, and that requires dependable, durable consumables and tools.

This foundational need is exactly why a product like the best RV roof sealant is so critical. It’s not a one-time purchase; it’s a key part of a long-term maintenance regimen that protects a significant investment. The conversations at SEMA confirmed that this market isn't a trend—it's the industry's backbone.

The Electric Dream Meets Reality: The Conversation Around the Electric Trailer Jack

In the Repair & Maintenance section of our booth, the electric trailer jack always drew a crowd. Everyone loved the idea. The convenience of pushing a button instead of cranking a handle is an undeniable upgrade. But the conversation almost always took a sharp turn at the same point: price.

The interest in the electric trailer jack is a clear signal. The demand for electrification and convenience is real and growing. However, the market is in a transitional phase. For many owners, especially DIYers, the value proposition must be crystal clear. It’s not a question of if but when the price-to-performance ratio hits the sweet spot for the mass market. The feedback at SEMA was invaluable, giving us a direct line into what that sweet spot needs to be.

The New Customer Journey: From Booth to Cart in One Scan

Amidst the product displays, we placed our RVGUARD-branded water bottles and, crucially, a QR code linking directly to our online store. This wasn't just for show. We watched attendees—after a conversation about our RV parts—scan the code and make a purchase on the spot.

This behavior underscores a fundamental shift. The line between physical and digital commerce has blurred. For many, the booth became a tactile showroom, and their phone became the instant checkout. The success of this simple experiment proves that the path to purchase is no longer linear. It's about meeting the customer where they are, whether that's in Las Vegas or on their laptop at home.

Conclusion: A Market Grounded in Practicality

The SEMA Show 2025 revealed an RV aftermarket that is maturing. The excitement is tempered by a strong sense of practicality. The core of the business is, and will continue to be, supporting the millions of RVs already on the road with reliable parts and expert service.

The future, as seen through the lens of the electric jack, is one of gradual adoption, where convenience must finally justify its cost. And the way business is done? It’s now an omnichannel reality, where a handshake at a booth and an instant online order are part of the same seamless experience.

For us at RVGUARD, the takeaways are clear: double down on the reliable essentials that keep RVs running, innovate smartly on the conveniences that matter, and always, always make the buying process as simple as scanning a code.

Were you at SEMA 2025? What was your biggest takeaway? Share your thoughts with us on social media.